The Swedish Postcode Lottery has over one million customers. The Lottery’s product portfolio comprises Sweden’s largest lottery, popular TV shows and bingo and scratch tickets online.
The Swedish Postcode Lottery was established in 2005 with the vision of contributing to a better world for people and planet. Its entire profits are donated to charitable causes, via the 49 organisations which the Lottery supports.
Since starting in Sweden, the Lottery has donated over 4.9 billion SEK to the non-profit sector and distributed over 7 billion SEK in lottery prizes to customers. Together with its sister lotteries in Holland and the UK, United Postcode Lotteries is the world’s second largest private donor to charity. In 2013, the Swedish Postcode Lottery’s turnover was 3.5 billion SEK.
Official website: www.postkodlotteriet.se